BILO-Clemson Athletics Sponsorship
Series of Posters and Print Ads to promote BILO Grocers and Clemson Partnership
Series of Posters and Print Ads to promote BILO Grocers and Clemson Partnership
Client BILO, a regional grocery chain, began a partnership as the exclusive grocery sponsor of Clemson University Tigers Athletics Department. Creative direction was to design a campaign of posters and program ads to promote this partnership. Working with a copywriter, we created a headline-driven series with "tailgate style" down and dirty visual. The idea is that each food hero has just been dropped directly from the grill onto your paper plate, just outside the stadium before gametime. Each poster/ad in the series ties the visual in with a particular meat or produce division within the BILO grocery chain.
24" x 36" Poster 1 of 4 – Pork Chops – promoting BILO Gold Star Meats
24" x 36" Poster 2 of 4 – T-Bone – promoting BILO Gold Star Meats, Certified Angus Beef
24" x 36" Poster 3 of 4 – Fried Chicken – promoting BILO "Lip-Lickin' Chicken"
24" x 36" Poster 4 of 4 – Ribs – promoting BILO Gold Star Meats
Program Ad 1 of 7 – Subs – promoting BILO Signature Deli meats, cheeses and fresh-baked breads
Program Ad 2 of 7 – Subs – promoting BILO Gold Star Meats, Certified Angus Beef
Program Ad 3 of 7 – Produce – promoting BILO, Walter's Fresh Produce. Walter is a long-running icon within the BILO brand, a phantom Produce Manager whose impossibly strict standards ensure nothing but the finest and freshest produce make the cut.
Ads 4-7 were the same creative as the 4 posters in the campaign, resized for smaller format.
Ads 4-7 were the same creative as the 4 posters in the campaign, resized for smaller format.
